Battery Operated Mascara

Estée Lauder from introducing what is believed to be the first tube of vibrating mascara. Seems like a good way to lose an eye to me, but they claim there is "a relationship between vibration, length, volume, separation and curl." Called TurboLash All Effects Motion Mascara, the mascara brush will vibrate at 125 micropulses per second and will run you $30 at Saks starting July 17.