Thursday, February 18, 2010

Fashion 2.0 Social Media Awards

Style Coalition, founded by the amazing Yuli, and ideeli, in partnership with Lucky Magazine, had an amazing event during NY Fashion Week, The Fashion 2.0 Social Media Awards. It was all about celebrating the new media innovators in the fashion industry, which I am all about! Winners were announced in seven categories:

  • Best Online Video: Chanel, Coco In Motion
  • Best Twitter: Donna Karan, @DKNY
  • Best Facebook Page: Coach
  • Best Blog: Free People
  • Best Website: Kate Spade
  • Next Big Thing: FourSquare
  • Top Innovator: Burberry
Yuli (second from right in feathered lavender dress) with presenters Julia from Fashion Pulse Daily, Gala Darling, and Jordana from Clutch 22.

Over 200 industry insiders (like me!) attended, while hundreds more watched the event streaming live online. Most of the winning brands were present at the ceremony: Aliza Licht, VP Global Public Relations at Donna Karan accepted the award for Best Twitter, FourSquare CEO Dennis Crowley accepted the Next Big Thing award and representatives from Kate Spade and Coach accepted the Best Website and Best Facebook page awards respectively.

I had such fun and met tons of amazing people, I can't wait for next time!