Wednesday, March 03, 2010

H&M Debuts Skincare Line

Debuting in stores at the beginning of March, the range of everyday essentials includes shower gel, body scrub, body lotion, hand cream and lip balm, all of which are based on natural and organic ingredients and are certified by Ecocert. The products are available in the fragrance combinations of raspberry and melon or lavender and mint, and are accompanied by make-up and toiletry bags made from organic cotton.

“It felt like a natural step, since we’ve worked with organic cotton garments for a few seasons now. There’s also a strong demand from our customers for organics, and I hope they will be as excited as I am about the new products,” says Ann-Sofie Johansson, H&M’s head of design.

Prices range from $4.95 for Shower Gel to $7.95 for Toiletry Bags made from organic cotton.

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