Friday, April 16, 2010

LOFT Fall Preview & Party

I was super lucky to be invited to the LOFT Fall Preview and afterparty this week! I met some fellow Lucky Magazine Alpha Shoppers including Jaimen, Society Stylist, Chic Galleria and Fashion Chalet! It was amazing meeting all you lovely ladies!Let me take a moment to digress: What do you think of my outfit?? I'm excited to have found a great military-esque button down (from LOFT of course!) to layer over my outfits.
I was introduced to LOFT Style Studio, an exclusive collaboration with four top stylists: Tina Chai, Kate Young, Joanne Blades and Alia AhmedYahia. They worked with the LOFT fall pieces to create some amazing looks that I will totally "draw inspiration from" in a few months ;)

The clothing was so cute and yet so wearable! I love the direction they're taking, with pieces being a little less basic and having a lot more interesting details. But they're still true to their roots, the collection has a feminine, American classic feel with floral prints, tweeds and preppy stripes!
The accessories were super cute too, there were some over the knee boots that were killer and tons of cute jewelry! I'm totally feeling their necklaces right now, it's helping me break out of my wear the same jewelry every day rut I'd been in.

Afterwords there was a cocktail party, where the band Ra Ra Riot performed I highly recommend checking them out! I love music that incorporates a modern sound with string intruments! Alexa Chung also DJed for about five minutes, but I didn't manage to get a pic of her. But I did get some of Maggie Gyllenhaal to make it up for you!

Check out all the pics here:

Comments

A Stylized Hysteria said...

You look beautiful! And you have a great smile.

k said...

I love that poppy red dress in the front!