Friday, October 29, 2010

Erin Fetherston for Juicy Couture Debut

When the news first broke that Erin Fetherston was going to be designing for Juicy Couture, I admit I was very confused. While they actually have some pretty cute clothing, Juicy always brings to mind hideous velour track suits worn by tweens and tacky, label-covered purses that are barely a step up from Ed Hardy.

The label was in particular need of an update recently, as founders Gela Nash-Taylor and Pamela Skaist-Levy left (though still act as creative consultants) and stores stopped carrying their items due to low sales. But Erin Fetherston, who's known for beautiful, feminine clothing, seemed like a bit of a strange fit for a LA casual brand.

Well, this odd pairing worked! The NY Times recently got a look at her first collection, which will be in stores Nov 15. And well, wow! Fetherston took velour and turned into a chic cocktail frock - "This is my take on the track jacket for evening and cocktail." It's like some sort of "Project Runway" challenge where you have to take inspiration a hideous iconic fashion item. Tim Gunn would definitely say she made it work.

No other pictures yet, but the reviews on the other pieces are just as positive. Great art deco styled jackets, embellished tops, and long champagne gowns, oh my! The prices range from about $158 to $378 - not bad considering pieces from her eponymous line would be 3-4 times that!


Six Six Sick said...

I was highly skeptical when I heard about this, but the images that have come out look pretty cute!


desquval said...

I love this post! You're so right- I saw this match up and had the exact same thought! I love the image of it being "some sort of Project Runway challenge." So funny!