Thursday, October 07, 2010

Gap Logo Buzz

Gap just "unveiled" a new logo, with a very poor response. In fact, it was so negative that they decided to let people submit their own logos for the company to consider and hopefully use instead. Of course, this is what they planned all along.

I had seen the website Crap Logo Yourself just a few days ago, and immediately recognized the style. So Gap used a website intended to make a horrid logo? Well, yes, how else would they get the negative buzz which they then turn positive by "responding" to people by opening up submissions? While it's a great way to start off a contest, quotes like this:

"Thanks for everyone's input on the new logo! We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd like to... see other ideas. Stay tuned for details in the next few days on this crowd sourcing project."

Make me feel lied to. As a social media marketer, I can tell you that they broke the first rule: be transparent. In fact, here's my submission, fingers crossed that I win!

Update: So Crap Logo Me is probably owned by Gap, which doesn't change the fact they have annoyed the pants off of many people by misleading them!


Alyssa said...

I call BS. Crowdsourcing design is just a way to get designers to do spec work for little to no pay. Basically instead of paying a firm to develop a well thought out branding strategy including a careful examination of the logo, they are getting perhaps thousands of designers to do the work FIRST, all but one will have put forth the effort for nothing. And the prize will probably be meager in comparison to hiring a design firm and developing a strategy. Why don't they have a crowdsource contest to see who will do their accounting? Design and branding are important aspects to how people view a company and how compelled they are to shop or visit there. It affects the bottom line. Its not a game. My opinion of Gap and desire to shop there has dropped sharply.

Poochie said...

I agree 100%, especially because I work for and Advertising/Marketing firm.

I'm mad because I just dropped some cash there and now I'm pissed off at them.