Wednesday, December 08, 2010

William Rast for Target

William Rast for TargetWilliam Rast for Target is hitting stores on December 19 - I feel like this news kinda got lost in the hubbub of Lanvin / H&M. To be available through Jan 22, the prices will range from $17 to $200 for a leather jacket.William Rast for TargetThe men’s collection "exudes rugged masculinity in plaid and military-inspired button downs, graphic tees and nylon biker jackets," while the women’s collection "blends tomboy style and feminine tailoring with hardware embellishments on chic separates including, western-style blouses, sleek blazers and vests." Press release descriptions always amuse me, but tres helpful on lazy mornings ;)

While I'm not particularly a big fan of country western fashion, one of the key aesthetics of William Rast, I must say most of the clothing is quite cute and not at all rodeo-esque. If this is urban cowboy, well then saddle me up! Look at that, I've barely been up for more than two hours and I've already hit my bad pun quote for the day! I will definitely have to check out the faux leather shorts, but why did they have to be faux when the collection has a real leather jacket??