Friday, May 20, 2011

Gap My Price

The fashion buzz today is about Gap My Price, a website where you can bid on Gap fashion.I guess similar to other auction sites, you name the max price you would be willing to pay and either receive exclusive coupons or end up winning the item. There are 15 items on the site right now, all the typical bland Gap style. I tried to haggle down a cardigan, but it refused to get lower than $54... with a retail cost of $54.95Overall Gap has pretty consistently annoyed me over the past few years and this new campaign is no exception. Let's focus on affordable, non-boring fashion first, marketing strategy second!