Friday, October 21, 2011

WTF is Shoe Dazzle Anyway?

Recently I've seen a lot of ads on Shoe Dazzle, but was especially surprised to see some acquaintances discussing it on Facebook in the past few months. So, while I've seen the ads, I decided to look into exactly what the eff Shoe Dazzle really is.

They talk a lot about getting your own personal Hollywood stylist, like co-founder Kim Kardashion. Ahh, that's where they're getting all this money for tv ads, I understand now! They definitely seem to want to help you define your personal style, which I suppose can be difficult if you don't enjoy fashion at all. But I feel like this site targets women who arealdy enjoy shopping, so I suspect its really more about "celebrating" your identity by reinforcing what you consider your style to be.

I decided to take their quiz... hmm, I get the feeling I will come out as trendy or wild or whatever they want to call it. I keep picking answers like Gwen Stefani and Rhiana. Oh look, stylist are creating my "personal" showroom, come back in 24 hours? Riiiiight, I really believe a computer doesn't do all the work. I'm sure Kim sits at her computer all day picking out shoes for other women. Anyhoo please stand by

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So it's the next day, let's see what's been picked out for me!
Um, are my shoes hiding behind these ugly, boring ones? How did I end up with these results?!? Now I can request alternatives and provide more info on what I like, but I'm still a bit surprised at how off base these are - pretty sure neither Rihanna nor Gwen Stefani would rock these. Well, maybe the second to left heels.

Overall, I think the main reason to join any "of the month" club is a lack of knowledge in whatever they're sending you and the desire to try new things. I guess it would be fun to randomly get a new pair of shoes every month, but you know what I find more fun? Buying a pair of shoes I actually love and would wear.

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