Tuesday, November 29, 2011

Gaga's Workshop

I'm a fan of Lady Gaga, but I'm beginning to think her branding team has run amok. I mean, last week I saw "A Very Gaga Thanksgiving" on tv - seriously??? And currently Barney's New York is featuring an entire floor of Gaga's Workshop - Lady Gaga's interpretation of Santa's Workshop. They worked with assume vivid astro focus (a.k.a. avaf), defined as "avaf emerged as an art collective in 2000. Pulling inspiration from music, video, and technology, avaf creates their own all-encompassing world through a unique psychedelic pop-nouveau style." I may have to go roll my eyes right now.
Anyhoo, Gaga's workshop features lots of unique items that look especially Gaga-esque and 25% of sales from all items will be donated to the recently established Born This Way Foundation, which fights bullying. I'm certainly against bullying, though I wonder why she didn't join up with the Trevor Project or something similar. You can buy lots of embellished pieces, gloves, jackets, hats, sunglasses, even crazy press-on nails that would definitely wreck havoc on my tights. There are some affordable (under $100) items for her younger fans, but of course I'm only interested in the $400+ items! Alas, those not in NY don't get to experience the workshop in person, but at least we can shop online at Barneys.com!


k said...

I love her music, but I'm kinda getting sick of her!