A fashion week or two ago I noticed a pair of brands in Bloomingdale's NY - Sandro & Maje. I have since learned that they are sister labels founded by actual sisters!
Looks from the Maje S/S '12 Collection
Evelyne Chetrite, Sandro, and Judith Milgrom, Maje, began their brands in France and have stores throughout Europe, but only recently landed in NYC. They blend luxury with mass market fashion, arriving in a middle area cost-wise and a quick trend turn around!
Looks from the Sandro S/S '12 Collection
The sisters are poised to take on the States with their effortless chic! Definitely a pair to watch, their pieces are super cute, and they're still under the radar enough that not everyone will be wearing the same thing! If you're not in NYC, fear not, you can shop their sites or shop both Sandro and Maje (on sale!) at Net-A-Porter.